Friday, November 30, 2007

Roebling Oil Building Update: Warehouse 11 on the Market

Warehouse 11 Screenshot

The building that we've been waiting for--having been photographing and posting about the building site for more than year--is upon us. The Roebling Oil Building Warehouse 11 is on the market. It is "modern industrial design redesigned." There are eight apartments listed so far and the opening screens of a website, a couple of screen shots of which we reproduce here. The marketing copy says that it was "created with a Whimsically Artistic, Outside-the-Lines Approach. Crisscrossing Chic Industrial and Sumptuous Modern in Williamsburg’s oh-so-sweet Bedford Avenue/McCarren Park location." It goes on to say:
Life at Warehouse 11 is anything but by-the-book. Industrial sensibilities overlap with modern design, and decadent five-star amenities take the Lifestyle component to the most luxurious of levels. At Warehouse 11, you’ll be properly catered to by your attentive full-time doorman, seated in style in your modern gallery lounge, exercised to perfection in your state-of-the-art fitness center, spiritually awakened in your yoga garden, refreshingly wowed in the open-air rooftop sun deck. And for the little ones—they’ll be imaginatively inspired in the children’s playroom.
Amusingly, the website refers to the building perched atop the former (and cleaned up) Roebling Oil Field as W-11, which is one letter and 29 numbers away from WD-40. If you and the little ones want to see what the W-11 site looked like around this time last year, click here. Also, if the little ones are interested in learning about the "localized plume" of oil in vicinity (and the test wells in the sidewalk outside), in the words of a state Department of Environmental Conservation Official, you can click here and read them a bedtime story imaginative inspiration.

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1 Comments:

Anonymous Daniel T. said...

wow! who writes this wildly over-the-top copy?

1:07 AM  

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