A Condo Called "The Gowanus" in Park Slope?

There is no little irony in the fact that, after a lot of effort by developers to rebrand part of Gowanus as Park Slope, a condo in the Slope may be named "The Gowanus." We've referred to it in the past as the Big Mac Building because of its location next to a McDonalds on Fourth Avenue. Yesterday, our friend Gabby Warshawer at Brownstoner, who has been unearthing all sorts of local nuggets, posted a rendering of The Gowanus, which is on First Street. She writes:

It's entirely possible that the building's name has changed since the rendering was produced, but we're fascinated by the fact that the developers would name a condo between 4th and 5th avenues (in Park Slope!) after the canal/industrial neighborhood. The condo will have three one-bedrooms, 16 two-bedrooms and 13 three-bedrooms, and it's supposed to hit the market soon.

We're fascinated too, but have to say that the building looks far less interesting in reality (below)than it does in the rendering.