Wednesday, April 02, 2008

Meet Toren on Flatbush Avenue

This is a new condo tower designed by SOM called Toren that is currently going up on Flatbush Avenue at Myrtle (150 Myrtle) that will clock in at 38 stories. A very heavy-duty marketing campaign for it has just kicked off. It's fair to say that it's the most distinctive tower proposed for Brooklyn so far and it's certain to inspire a variety of reactions from strong like to something quite the opposite. We like the way the rendering makes the building appear to be in the middle of an empty and verdant park rather than surrounded by buildings on Flatbush Ave.

The Toren

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Blogger Clark said...

It looks nice, but unless they reinforce that thermal exhaust port, I predict nothing but trouble.

8:36 AM  
Anonymous Anonymous said...

It looks "Nice" ? It looks totally out of character. Just another thing to block my view of Atlantic Yards...
And yes, funny how the rendering has it sitting in a field. It would look better in downtown Los Angeles.

9:22 AM  
Blogger Jeremiah Moss said...

those toren ads are everywhere. one thing i can say, it had the best personalized snacks at the luxury living expo--shortbread cookies glazed with "TOREN."

here's a link to pics of the snacks and the toren architectural model:

10:29 PM  

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