Friday, December 08, 2006

More Atlantic Yards Fun: 15-Story Electric Signs

Yards Signage

Every now and then, we totally overlook a story. That was the case when we skipped the details of the National Trust for Historic Preservation's announcement, with Scenic America, about Atlantic Yards when they joined Brooklyn Speaks on Tuesday. Even worse, we overlooked Norman Oder's superb reporting about the massive Times Square signage that could overwhelm Brooklyn. What finally roused us from our coma was the big Brooklyn Papers headline, "Ad-Nauseum." If you read anything about Atlantic Yards today--and there is much to read--we strongly suggest you read about the 15-story tall illuminated billboards that would loom over Prospect Heights, Park Slope, Boerum Hill and Fort Greene.

15-story tall illuminated freaking billboards, people, towering over brownstone Brooklyn. That should be quite striking at the end of Fifth Avenue.

Speaking about Atlantic Yards and brownstone Brooklyn, Richard Moe, the president of the National Trust for Historic Preservation said, "If it is built as proposed, its massive scale and incompatible design would gravely impact the essential historic character and setting of these treasures."

15-f***ing-story tall Times Square-looking illuminated advertising billboards.

On the other hand, Frank Gehry says they could be used for "community" purposes and to display art.

And they'll only be set to maximum on game nights.

Whew. Thank God for that.


Blogger Lesterhead said...

This makes me nauseous! Also, I'd like to make a point about the claims that the stadium will bring high-end establishments to the area. Has anyone EVER been to MSG and seen how skanky the entire area is?! What makes anyone thing RATner Stadium will end up any different?

8:57 AM  
Anonymous Anonymous said...

Having followed this story for months, I didn't grow to hate the Atlantic Yards until reading the previous commenter's clever showcasing of the "rat" in Ratner. Now THAT'S persuasive discourse. I'm convinced! Plato would be proud!

11:56 AM  
Anonymous Anonymous said...

I don't know how that could be effectively used by the community. It'd probably just advertise upcoming events 24-7.
In all fairness, at least that sign would be facing Atlantic Terminal/Center and not shining in someone's bedroom. Now if they do the same thing on the other side...

3:06 PM  

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