Canadian Picked to Run Huge Ikea in Red Hook
The job of managing the massive Ikea in Red Hook has gone to a Canadian who has worked for the multinational retailer for 14 years, according to a press release issued yesterday, which notes that the massive store will open this summer (August has always been mentioned as the most likely date). Ikea is hiring 500 people to join its "Swedish family" at the store although it's not clear how many will be Red Hook residents or Brooklynites. Many of the management jobs are expected to go to non-Brooklynites. The new top person is named Mike Baker and started with Ikea in North York, Ontario. A big part of Ikea's public relations strategy was promising large numbers of jobs for Red Hook and Brooklyn residents. It gave Red Hook residents a two-week head start in applying for jobs, although it's not clear how many applied and how many will be hired. If the news is good, there will no doubt be many press releases; if it is not, expect that the breakdown will be hard to get.