From Steel to Luxury Condo on N. 4 Street in Williamsburg
Depending on one's point of view the new marketing campaign for the SteelWorks Lofts on N. 4 Street is either creative or loathsome. We came across it due to a few posters randomly posted on Driggs Avenue in Williamsburg, which reminded us of the big industrial building on N. 4 between Wythe and Berry that is due to get a Gene Kaufman makeover and some hot interiors by AvroKO. The building will have 96 condos and the units are running from just under $600,000 to $1.2M+. There's no sense of when the condos will be complete as work hasn't even visibly started on the building. So, we're guessing sometime in 2009 if all goes well. In the meantime, one can look forward to more "Williamsburg's Finest" posters and images of steel being welded to sell top-of-the-line loft conversion condos. The building does have a "Little E" notation, which means there are hazardous material issues, as one would expect on a facility that was once a steel fabrication plan.