Behold the Urban Outfitters Brooklyn Tote

This is the tote bag that Urban Outfitters was giving out with purchases at its new Atlantic Avenue store yesterday as posted by our friends at Racked. (Images of the store, which is apparently not very stroller friendly, here.) It continues the odd advertising approach of the posters that have popped up, in fact, taking many of the images from there. We understand that all of this stuff is intended to generate coverage and buzz, and it appears to have been successful in doing so, but since when are the Yankees a Brooklyn icon?